How a Flood of Content Creates a Sense of Scarcity

 Which is better? Who knows. Which is better value? You can't say. What you can say is if you wait, one option will disappear. You can think about it later. If you don't grab one of those widgets now, you might never be able to. Rewind the clock a few centuries and this principle helped build empires. Colonies halfway across the world from their motherlands discovered new flavours - spices, meats, vegetables and recipes never seen back home. What was their appeal? Were people that eager to eat something different? Yes, that's part of it. But it was viable to haul ingredients across the ocean because you could sell them for a fortune. At first at least, supplies were low. If you wanted to taste this exotic flavour, it would cost you. The rules of the economy have changed. These words aren't scarce. They can reach every corner of the web (and therefore the globe). People can copy and paste them a billion times. So, what's the answer? Constrain your marketing so only a